We are very pleased to announce that David Reid has joined the Resonance team in the role of Creative Director; reflecting our continued growth and expansion of the skills we can offer our clients.

Dave brings exciting new capabilities to Resonance. He is a world class advertising creative and branding expert whose unique scientific approach delivers results. He has worked with many of New Zealand’s top advertising agencies including: Saatchi & Saatchi, FCB New Zealand, Rapp Tribal, Aim Proximity and South Africa’s Jupiter Drawing Room. He has also developed campaigns for many famous New Zealand and global brands including: Samsung, Vodafone, Peugeot, Gem, Olay, The New Zealand Electoral Commission, ANZ, The New Zealand Navy, Mercury Energy, Air New Zealand and many more. If you want to get to know him a little better, you can find Dave’s full bio here.

Dave’s skillset stands out; not only is he a gifted creative, but he also is passionate about beta testing creative concepts against their ability to generate outcomes.

His addition strengthens our unique Resonance offer: firstly helping New Zealand businesses, government agencies and not-for-profits to develop the right strategies, innovations and moat (sustainable competitive advantage) but also, secondly and crucially, to ‘make those strategies real’ with insightful branding, marketing, leadership, culture and regulatory advice.

Resonance is humbled by the strong continued support that we have had from all our loyal and new clients through the Covid period. The continued growth in our team reflects us scaling to meet that demand.

We are very excited to be in a position to be able to expand our work which enables New Zealand businesses and organisations to innovate and succeed, both here and on the world stage, as this is part of the Resonance raison d’etre.

We hope you can understand why are so pleased to now have Dave as part of the team, and that you will join us in welcoming him to the Resonance whānau.

“I’m excited to venture away from the large ad agency life. I believe it’s time to explore new ways of helping clients talks to their customers. But I’d like to recognise and thank all the people that I have been lucky to work with over the last twenty odd years. I take your support, knowledge and wisdom, with me. I took some pens too.”
- David Reid

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