Our philosophy:

If you aren’t the lead husky, the view never changes

At Resonance, we hold on to the maxim that ‘if you aren’t the lead husky, the view never changes’ and believe that you need to be the leader in your industry if you want to control your own destiny. We aim to drive ‘breakthroughs’ that will take your organisation into a leadership position in your field, leaving your business resonating and the others in your wake.

ABOUT US

A lifetime of breakthroughs in the field

Introducing Scott Pilkington, Founder and Managing Director

Scott Pilkington - Resonance Founder and Managing Director

Scott Pilkington

Founder and Managing Director

Scott has become one of the most respected strategists and marketers in Australasia through years of driving large-scale revenue growth and increasing margins in many different companies and industries.

The effectiveness of his work is also backed by multiple awards both in New Zealand and internationally.

With a love for research insights, practical strategies, creative ideas and world-class execution, he is uniquely placed to challenge, encourage and enthuse your team.

He has worked for:

  • Fisher & Paykel Healthcare
  • Fletcher Building
  • Sara Lee
  • Traffic Consulting

He has consulted to:

  • Meridian Energy
  • Mitre10
  • Dulux
  • And many more
Scott Pilkington - Resonance Founder and Managing Director

Alex Penk

Strategy Partner

Alex is an experienced leader and strategist, skills he honed during his six years as CEO of the independent public policy think tank, Maxim Institute. He led Maxim through a period of significant change to generate real results—new and effective strategy, an increased budget, a cohesive team, and a larger public presence.

He’s appeared on radio, TV, and in print, spoken to Parliamentary Select Committees, and briefed Ministers and MPs. He’s been a corporate lawyer, a researcher, a university lecturer, and a Visiting Fellow at the University of Oxford where he studied public leadership.

Alex is passionate about the importance of effective strategy, courageous leadership, strong culture, and great communications, because he’s lived out their power to help people thrive and organisations succeed.

He has worked for:

  • Maxim Institute
  • The University of Auckland
  • Chapman Tripp

He also serves as a trustee on the Boards of:

  • Immerse Charitable Trust (Chair)
  • Longview Trust
Scott Pilkington - Resonance Founder and Managing Director

David Reid

Creative Director

David is a world class advertising creative and branding expert whose unique scientific approach delivers results.

He has worked with many of New Zealand’s top advertising agencies including: Saatchi & Saatchi, FCB New Zealand, Rapp Tribal, Aim Proximity and South Africa’s Jupiter Drawing Room. He has also developed campaigns for many famous New Zealand and global brands; Samsung, Vodafone, Peugeot, Gem, Olay, The New Zealand Electoral Commission, ANZ, The New Zealand Navy, Mercury Energy, Air New Zealand, Olay (Proctor & Gamble), Head and Shoulders (Proctor & Gamble) and many more.

He is passionate about beta testing creative concepts against their ability to generate outcomes.

Testament to his creative excellence and acumen are multiple award wins at; Cannes Lions, Axis Advertising Awards, Spike Asia Advertising Awards, New Zealand Direct Marketing Awards and John Caples Direct Marketing Awards.

He has worked for:

  • Saatchi & Saatchi
  • FCB New Zealand
  • Rapp Tribal
  • Aim Proximity

Past clients include:

  • Samsung
  • Vodafone
  • Peugeot
  • Air New Zealand
  • ANZ
  • Olay
Scott Pilkington - Resonance Founder and Managing Director

Rory Jones

Engineering and R&D Partner

Rory is an expert engineer and a successful business leader: highly experienced in bringing innovative concepts to life. 

He brings extensive experience in both product design and ‘design for manufacture’, backed by his proven belief that "the magic combination of both aesthetically pleasing beautiful products and designing for maximum manufacturing efficiency is not only possible, but actually brings the best commercial returns". 

Because of his unique skill-set, Rory is equally comfortable overseeing business-level product design strategy across a portfolio, ‘getting his hands dirty’ through observational user research (developing deep understanding of the user’s seen and unseen needs), and creating left-field solutions that solve problems and seize opportunities. Because of his experience at the head of two businesses, Rory also brings deep commercial knowledge to all his projects.

He particularly assists any business that makes physical objects, designs user interfaces, or wants to enhance their service or user experience.

His qualifications include:

  1. A Masters of Engineering (Mechanical), University of Auckland.
  2. A Masters in Engineering Management, Canterbury University.

Highlights of his career include:

  1. Establishing his own successful global export business, La Plastecnica, from New Zealand.
  2. Co-founding Symulus, a surgical simulator manufacturer, alongside three high-profile New Zealand surgeons and a bio-physicist.
  3. A stint as a Research Fellow at Queen’s University Belfast in the internationally-recognised Polymer Processing Research Centre.
  4. Working for ITR srl in Italy as a Research and Development Engineer.
  5. Working as Production Engineer at RX Plastics in New Zealand.

At Resonance, we deliver

When you work with Resonance, you are choosing to work with the best minds in the industry. We have brought together a world-class team.

Business Strategists
Marketing Strategists
Digital Strategists
UI & UX Designers
Photographers
Graphic Designers
Copywriters
Website Developers
Business Strategists
Marketing Strategists
Digital Strategists
UI & UX Designers
Photographers
Graphic Designers
Copywriters
Website Developers

Recognition of our effectiveness

Over the years Scott’s work and that of the teams that he has led or been involved with has been acknowledged with a number of awards. These trophies are indicative of the quality of his work and reflect the strong results he has helped his employers and clients to achieve, including significant revenue and profitability growth.

NZ Marketing Award

Judges Choice: Insight
Win Level: Winner
Year: 2016

NZ Marketing Award

Category: Technology
Win Level: Winner
Year: 2016

NZ Marketing Award

Category: Export
Win Level: Winner
Year: 2016

NZ Marketing Award

Category: Healthcare / Beauty
Win Level: Winner
Year: 2016

Summit International

Category: Creative
Win Level: Gold
Year: 2011

NZ Marketing Award

Category: Business Marketing
Win Level: Winner
Year: 2011

Summit International

Category: Marketing Effectiveness
Win Level: Platinum
Year: 2011

NZ Marketing Award

Category: Business Marketing
Win Level: Winner
Year: 2001

Senior Prize

Category: marketing and international business
Year: 1999

Senior Scholarship

Category: Marketing
Win Level: Top Student
Year: 1999

NZ Marketing Award

Judges Choice: Insight
Win Level: Winner
Year: 2016

NZ Marketing Award

Category: Technology
Win Level: Winner
Year: 2016

NZ Marketing Award

Category: Export
Win Level: Winner
Year: 2016

NZ Marketing Award

Category: Healthcare / Beauty
Win Level: Winner
Year: 2016

Summit International

Category: Creative
Win Level: Gold
Year: 2011

NZ Marketing Award

Category: Business Marketing
Win Level: Winner
Year: 2011

NZ Marketing Award

Category: Marketing Effectiveness
Win Level: Platinum
Year: 2011

NZ Marketing Award

Category: Business Marketing
Win Level: Winner
Year: 2001

Senior Scholarship

Category: Marketing
Win Level: Top Student
Year: 1999

Senior Prize

Category: marketing and international business
Year: 1999

RECENT WORK

SOUTHERN CROSS HORTICULTURE

AN OPPORTUNITY FOR OUR CLIENT THAT WAS RIPE FOR THE PICKING

AN OPPORTUNITY FOR OUR CLIENT THAT WAS RIPE FOR THE PICKING

Southern Cross Horticulture are New Zealand’s leading kiwifruit orchard developers.

We have worked with them on a number of strategy, moat and innovation initiatives and have helped them to completely re-brand the business. See our branding work below.

Brand
Photography
Website
Brochure
Value Proposition
Story

Get in touch if you would like to find out more about the success that we have helped Southern Cross Horticulture achieve.

Scott has a unique ability, across industries, to come up to speed quickly and identify new drivers of both revenue and profitability growth. He is rare in that he is a bridge between analytical, creative and practical, with a mixed skill-set across all three areas, that ensures a packaged execution that delivers results.


View testimonial on LinkedIn

Andrew Dunstan

CEO, Southern Cross Horticulture

Scott came to us with a proposal to transform our brand and marketing strategy. As a small team of engineers we were sceptical of fancy marketing ideas and pushed Scott hard for answers up front. With the limited budget we invested Scott led the team from the front and managed to bring my whole team of technical experts along with them to transform the way we marketed the business. Recognition of the outputs can't be any surer than the NZ Marketing Association awarding us the Business Marketing Award. Thanks Scott!

View testimonial on LinkedIn

Ian MacLeod

General Manager,
Marine Industrial Design

Scott took the time to understand the clinical benefits of our products and was able to lead the Infant Care team’s impactful clinical led marketing programs including international symposiums and further development of relationships with key clinicians.  These marketing programs were always in high demand across our global sales force – this is one of the greatest endorsements our marketers can get.

View testimonial on LinkedIn

Paul Shearer

Senior Vice President – Sales & Marketing,
Fisher & Paykel Healthcare

Find out how to create resonance
with your customers.

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